Founder and Creative Director, Elsie Green Concord, California elsiegreen.com
It’s Laurie Furber’s job—and passion—to look for ideas, inspiration, and products to make America beautifully green, one house at a time. Furber’s lifelong love of home décor, great design, and art has translated into a rewarding career in home furnishings. After spending 12 years running the mail-order division for Pottery Barn, she launched her own sustainable brand, Greenhouse Design Studio, in September 2011. To more closely reflect its roots as a small, family-run business, Greenhouse Design Studio became Elsie Green in March, 2013.
With both ventures, Furber and her husband, JP, seek to provide beautiful, affordable, and sustainable products for the home as well as a green networking resource for like-minded individuals. Furber, who travels to Europe to source items for the shop,
believes in buying products that are handcrafted in small batches; in giving vintage items new life; in using sustainable materials; and in engaging with socially responsible companies that give back to their communities, all while generating as little waste as possible.