How to find a great seafood counter, and what to ask them when you get there. Plus: Some great fish markets we found around the West
These are some places meet at least two of our criteria for smart fish shops.
1. A variety of sustainable seafood choices.
2. A person behind the counter who can answer your questions.
3. A label on each fish, listing source; whether farmed or wild; and how it was caught.
4. Lots of brochures from sustainable seafood suppliers and organizations on the counter.
In many areas, Whole Foods Market and Walmart have the best selection; both companies have sustainable seafood programs that are continually improving. Several of the stores we list sell seafood that’s not sustainable along with the sustainable, but they can direct you to their best choices (and at least they have them).
Also, remember that buying directly from your local fisherman ― usually at the farmers’ market ― is often a great option, because who better to tell you exactly how the fish was caught? California is the first state to have a regional guide to direct-from-fisherman purchases, at the . We hope that the institute will offer guides for other states soon.
Flagstaff, Prescott, Sedona New Frontiers Natural Marketplace 928/774-5747
Vancouver (Victoria Drive location) Closed Mon; 604/254-5403
Boulder Creek, Capitola, Felton, Half Moon Bay, Santa Cruz
Costa Mesa, Santa Monica
El Cerrito 510/526-1155
Grass Valley 530/272-5333
Menlo Park 650/322-2231
San Francisco 415/241-9760
San Luis Obispo New Frontiers Natural Marketplace 805/785-0194
Santa Barbara Closed Sun; 888/526-2562
Fort Collins (and market) 970/224-1188
Kihei Closed Sat–Sun; 808/879-5686
North of Lahaina 808/665-9895
Ketchum Mountain Pride Closed Sun; 208/725-5600
Whole Foods Market is your best bet
Albuquerque, Santa Fe
Salt Lake City Closed Sun; 801/533-5653
To search for additional markets in your area that sell sustainable seafood, try and .
Tell us about your favorite sustainable seafood shops.